The BMW Hotelier Awards is delighted to announce the BMW Group as the naming rights partner for 2016! Now in our 3rd year, we are proud to have BMW join the platform as we expand our reach throughout Greater China and the ASEAN region. We are thrilled to see what is to come with BMW and to have their support for this year’s Awards. With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As the flagship of BMW brand, the all new BMW 7 Series perfectly matches both in terms of positioning and image of high class hotels. Both are highly emotional expressions of modern luxury, both are truly appealing to discerning customers who truly value innovation and sustainability.