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DRIVING THE FUTURE: FORMULA E AND MUMM GRAND CORDON TO RACE INTO HONG KONG

As the official Beverage Partner for The BMW Hotelier Awards 2016, we are delighted to see the announcement that Pernod Ricard will be fueling the world’s first all-electric racing series, the FIA Formula E Championship, with Mumm Champagne as they commence their third season in Hong Kong this October!

Mumm, the official champagne partner of the FIA Formula E Championship is commemorating Hong Kong’s first ePrix with a series of race themed parties, brunches, an LKF takeover and chances to win tickets to the races. The adrenaline rush of the race weekend will culminate in an exclusive invite-only party that introduces Hong Kong to the revolutionary new Mumm Grand Cordon bottle.

Mumm Grand Cordon, awarded to the winner of the Hong Kong Formula ePrix, is the most innovative design in the history of the pioneering Champagne House. Breaking with convention, the bottle has no front label – instead, the G.H. Mumm signature and eagle emblem are printed in gold directly on the glass.

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